Louis Vuitton's "greatest" ambassador.
As part of its Core Values campaign, where extraordinary individuals are celebrated for their achievements, luxury fashion house Louis Vuitton is going head-to-head with legendary boxer Muhammad Ali. Well, not quite. In its latest campaign, photographed by Annie Leibowitz, the retired icon shares the spotlight with his three-year-old grandson, Curtis Muhammad Conway Jr (in boxing gloves) and Louis Vuitton’s Keepall 50. The ad campaign makes its debut in various publications from June 14. The former champion, dubbed the “greatest” joins an elite group of ambassadors who’ve headlined the campaign previously, including Bono and Ali Hewson, soccer icons Pele, Maradona and Zinedine Zidane, and Angelina Jolie.