Sunday, 5 October 2014

EMM 2014 Models

EMM-MODEL Aphiwe Xinwa

EMM-MODEL Meander Mbandiwa

EMM-MODEL Candis Sibeko



After eight weeks of illustrating, designing, pattern drafting and constructing, the 2nd year students presented outstanding menswear collections to an open-air deck full of industry guests and friends, in the heart of the Mother City, Cape Town.
This past term, Markham presentatives briefed the 2nd year students on four major trends that their stores are following for Spring Summer 2014, which formed the foundation of their designs. The 2nd year students were divided into five groups and each of those groups explored one trend in the design phase before creating a capsule collection.

Live performance by Mark and Gareth Haze (Image by Jason Hardaker)

The collections required that each student should design and create one look made up of three pieces: a top, jeans and an over-garment. A few of the groups chose to create their own textile prints and all of them were required to manipulate the denim used for their jeans as part of the Textiles Technology syllabus. Each student also hand crafted an accessory to complement their pieces.

As additional runway entertainment, the students presented their Markham Leisure Suits – avant-garde suits inspired by the concept of leisurewear. This exciting assignment meant that students got to experiment with various knitting and knotting techniques to create eye catching and interesting wearable art pieces.

The runway on the Events Deck at FEDISA (Image by Jason Hardaker)

While the Markham judges deliberated, Mark Haze, popular musician and Idols runner-up, together with his brother, Gareth Haze, entertained the audience while onlookers basked in the noonday sun. The duo also showed off their style, as they were dressed and styled by Markham.

Breaths were held as the winners were announced: first place went to Catherine McIntosh, second to Dominique Leroux and third to Melisha Botha. The judges unanimously agreed that all three winners looks demonstrated an understanding of the brief, exceptional craftsmanship, finished off with good styling. The winners are currently enjoying a week of internship at Markham, and were awarded with vouchers to spend at any of the brands that fall under The Foschini Group. Overall winner, Catherine McIntosh, also received a contribution towards her studies for third year.

Individual look created by FEDISA second year students (Image by Jason Hardaker)

Check out the fantastic Markham Menswear FEDISA Fashion Flash album on our Facebook page.
First image: Winners of the Markham Menswear Module 2014 (Image by Megan Davies)