Ted Baker London, one of the fastest-growing leading lifestyle brands in the UK, is launching in South Africa come Winter 2012.
The debut collection will include; menswear, formal menswear, womenswear, footwear and accessories.
Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around. From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour. This is something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’.
These days Ted Baker has much more to offer. From menswear and womenswear to fragrances, watches to luggage, he’s brought his irreverent touch to every aspect of life. Not to mention every corner of the globe, soon to include South Africa.
London’s vibrant fabric is the inspiration behind Ted’s design’s hidden gems, quirky detail and lavish yet playful stores-all of which offer his loyal and devoted customers the perfect antidote to the dreary, disposable fashion available on every street. Today, everybody who matters in fashion has heard of Ted Baker and, having set the standard, everyone has come to expect something a little different…and Ted always hated to disappoint.
Ted Baker has a portfolio of stores in the UK and the USA and is also present in leading department stores. Brand Capital, Ted Bakers partner in South Africa will be launching the brand by opening its first nine concessions at Stuttafords. Each location will feature a 500 square foot dedicated shop in shop, highlighting the unique brand of retail theatre for which Ted Baker is known.