At EMEdotARTIST EVENTS (Licensee, Estil`s Music & Entertainment cc), promoting responsible drinking is one of the group’s top sustainable development priorities. The company cares about educating people about responsible alcohol consumption, engages stakeholders and works collectively with them to address irresponsible alcohol consumption.
The highlight of the drive is a mobile Canter that would move to high visibility locations within the city and EME-Beer-wise & Mandisa Njokweni of the Responsible Drinking Campaign would engage the public to gauge and enhance their awareness about alcohol abuse. Our intentions is that the participants be given caps/ T-shirts with ‘EME-Beer-wise’ messages printed on them like ‘know your limits’, ‘don’t drink and drive’. Hoarding with the Beer-Wise message will be placed in the heart of the township and our intention is to have Street plays which would take place every weekend for the general public, conveying Responsible drinking message in an interesting and effective manner.
According to MD,Estil Mpunzana of Estil`s Music & Entertainment(EME) this is what he had to say:
"In KZN Province, the company has planned to roll out awareness drives and this Responsible drinking campaign which has already started in Durban Townships, viz., Kwa-Mashu Township and its surrounding areas .This is one such initiative for reaching out to the general audiences. We also plan to launch more such campaigns in other provinces or parts of the country. The company promotes responsible consumption through awareness programs, partnerships with community stakeholders, and governments to reinforce purchase and drinking age limits. Additionally, the company has proposed launching the website-EME-Responsibledrinking.com which is a comprehensive guide to alcohol – from beer usage to alcohol’s impact on the body. EME intervention programmes encourage people not to drive under the influence of alcohol.”
Mandisa Njokweni also commented about this initiative:
“It is heartening to see an Entertainment Company like EMEdotARTIST EVENTS willing to partner with the government, and share responsibility towards making the citizens aware about responsible consumption of alcohol. I wish EME-Beer-wise campaign success in Durban City and in all other areas”.